Quick And Simple Opt-In Ideas

Neon sign

What’s an opt-in?

An opt-in is a product or information that you share with your audience in exchange for their email address. This is great for both parties!

Not only does the visitor get a freebie, they also get a feel for who you are and what you sell. Ensure the freebie is valuable, you’ll leave them wondering how amazing your paid products and services are if this is just the free stuff! This is a sure-fire way to gain a new customer.

Create amazing opt ins with these ideas

Since you now have their email address, you can add it to your mailing list. A strong mailing list is vital – a list of people interested and invested in you and your business. These are your go-to’s when it comes to sending out information and updates, exclusive offers, and most importantly new products and courses.

The aim is for everyone on your mailing list to be interactive with your emails, you want them to want to be there! So, don’t go adding every single person you know to your list, however tempting it may be to see the numbers go up. Don’t worry about the numbers! You want people who genuinely support you, your content, products and business and a whole, and are customers in the making.

Because of this, you’ll need to tailor your opt-ins to your target audience! Focus on the type of people to those that already love your content and buy into your services.

Ideas For You Opt-In               

Make a plan of your opt-in ideas


Setting challenges can really help get visitors involved and help you to find out who are the most proactive members of your audience! It’s a great idea to set a challenge to last for several days to drip feed your information and allow them the time to achieve their goal.


Online courses are a great way to deliver relevant education to your audience! Setting up your course via email means everything is automated and (after the initial set up) will run all by itself. The part about an online course is that it can run for several days in the background without any hard work – but all of the rewards.

The best ideas for opt ins


This can be as simple or as complicated as you want it to be! eBooks are easy to make in a word document before converting to a PDF for the ease of your readers. It’s a great way to express information and imagery, without needing any crazy graphic design talent! You can browse all of the eBook Canva Templates ready-made for you here!


Super easy, super fun! Printables are interactive and personal making them great opt-in freebies. If your audience enjoys engaging, joining in the conversation and taking part then a Printable might be your best bet! Your visitors can print at home, fill them in and keep a physical copy forever.

Resource List

A handy list of tips and tricks is an ideal freebie for any individual wanting to start up their own business, learn how to run a course, or wanting to improve their morning power hour! There are so many directions you can take your resource list, the selling point is that they’re jam-packed with the best people and places to find out all you need to know about your chosen subject area. It’s also a fantastic opportunity for you to add in some affiliate links and keep that passive income coming!

Build your mailing list with these opt in ideas

Check List

Now this is a bonus for ANYONE, not just a business owner or individual obsessed with organisation (me!) making it a no brainer. Whatever the topic, a checklist can give your readers a specific goal to work towards and leave them feeling inspired.


This might just be my favourite opt-in freebie! Offering templates that your audience can use to level up their biz and create graphics across the board on each and every social media platform – even their own opt-ins. Check out my templates available to buy here!

Where to Start

Feeling overwhelmed? Don’t be!

These opt-in ideas are quick and easy

Thankfully, we’ve already designed templates for all these opt-in ideas and more! So you can sleep easy knowing the hard design work has been taken care of for you.

All you need to do is decided on which opt-in(s) you want to create for your audience before picking your templates from our vault, here. Drag & drop all your information into the template before prettying it up with your very own brand kit.

Do’s and Don’ts

  • Do offer a quick taster of the type of content you create
  • Try to keep it relevant to your business
  • Always aim it towards your target audience
  • You mustn’t be afraid to get specific
  • Never try to solve ALL the problems
  • Don’t add everyone to your mailing list
Do's and dont's of opt-in freebies

For more information on what to include in your opt-in freebie as well as tips and tricks to make it stand out from the rest, head over to this blog post where I give you all the insider knowledge: How To Make A Stand-Out Freebie.