Can Canva Graphics Really Wow?
Canva is a simplified graphic-design tool website, meaning that everyone can use it. In this day and age, you don’t need any higher education or years of training (or even really a single creative bone in your body) to make promo graphics, it’s all done here for you!
The great thing about Canva is that it uses a drag-and-drop format, making this one of the quickest creative tools to use when it comes to promotional graphics.
You might be thinking “If it’s really so easy, how can I make wow-worthy graphics?”. Good question. Even though this app is so simple to use, the libraries are full of thousands of photos, backgrounds, fonts, shapes, icons, frames, stickers, and more! Within a few moments, you can have a completely unique graphic that no one else could think up, the best bit is that it will be exclusive to your brand.
Let’s face it. There’s a great, big world out there! And every single business in it is competing for its place in the spotlight. You need to ensure your business is ready with killer promo graphics. It’s time for you to shine.
Embrace the Visuals
Want to stop your audience from scrolling in their tracks? Then it’s time to embrace the visuals. With the rise of digital marketing, visual communications have reached an all-time high, so using photography with your promo graphics is absolutely crucial!
Did you know that 93% of all human communication is non-verbal? Combining visual elements is an excellent way to capture the imagination on your target audience, while also evoking an emotional response.
If you don’t know where to begin, think about using images of your products for sale, or a photograph of the workplace. In most cases, you’ll want all imagery to have a feel-good vibe and be easily relatable for the majority of your customer base.
“Facebook campaigns generate 65% more engagement and tweets average 35% more retweets when including a photograph than those without.”
Watch your engagement rocket sky high!
A Match Made in Heaven
Typography is one of those details that excite me, but I understand not everyone drools at the thought of two fonts matching perfectly… So, I’ll try not to bang on!
Typography is just as important as photography when it comes to engaging an audience. The font styles you choose will say a lot about the brand, who you are and what you stand for, so choose wisely!
A good font can change the entire look and the feel of your marketing, promotional graphics included! As well as initially engaging the reader, it can also help them to distinguish between the more important information and the lesser so, almost establishing an information hierarchy. This practicality continues as typography can also be used as a tool to guide the viewer through the information, unifying all the elements and bringing the promotion together as a whole.
As long as it’s reader-friendly – and actually legible – you can’t really go wrong!
Simple, but essential! The quality of your promo graphics is what will help you stand out from family and friends on their newsfeed and set you apart from your competitors. Canvas’ internal library only consists of hi-res photos and background, however, if you are using your own, make sure they’re sized appropriately and don’t stretch them out!
If you don’t have any high-resolution photos already, hire a photographer for the day. Professional photography can totally level up your business and convey bundles of personality within a few snaps. It’s much harder to get that feeling across through a selfie from 500 years ago!
That being said, the new phones coming out are craaazy! If you already have a snazzy phone that can take the perfect photograph, then why not give it a go.
Disclaimer: I don’t recommend impulse buying the new iPhone 11 Pro. YES, I know it’s tempting.
Re-size For Days
What’s better than hearing the entire Facebook population say “Wow!”?
Listening to the entire population of each and every social media platform saying “Wooow!”.
Canva has this build-in tool that makes it (ridiculously) quick and easy to adjust any one of your graphics to the right dimensions to fit any social media platform! I know what you’re thinking, it’s too good to be true…
Really! With this re-sizing tool, you can create multiple versions of your promotional graphics that are ready to be posted to Facebook, Twitter, Instagram, Pinterest, and the list goes on! Awesome, right?
The Wow Factor
These few simple suggestions are guaranteed to impress your audience and ensure they remember your brand!
The trick is to know when and how to use all of these elements. Don’t feel like you have to use every single one, every single time! Sometimes less is more, and other times it really isn’t. You know your business better than anyone, so I’ll leave the deciding up to you! Do you have the wow factor?
Now you know everything you need to create incredible promotional graphics! Next step, let’s set up a lead magnet for your online business. Discover how to make a stand-put freebie here: ‘How To Make A Stand-Out Freebie‘.