Clubhouse. I’m sure you’ve heard of it! The new and exclusive social platform that seems to have appeared out of nowhere.
One morning I woke up to Facebook groups, LinkedIn feed and DMS *full* of posts asking for an invite. It got me wandering, “What is this super-secret club everyone wants to get in to… And how can I get in?”
After a little research, I discovered that Clubhouse was an invite-only app – queue the FOMO. I felt like I was in my teens again, can I use a fake ID to get in? I’m totally kidding of course…
Clubhouse is an audio app where users can move around virtual chat rooms to talk about anything from the music industry to their favourite TV shows. Clubhouse describes it as a place to meet with friends and with new people around the world—to tell stories, ask questions, debate, learn, and have impromptu conversations on thousands of different topics. It also happens to be full of some of the top business people, so it’s great for listening in on all their juicy biz secrets!
Where Did It Come From?
A few months Clubhouse released the beta to their friends in the hopes of receiving feedback – pretty standard. What ended up happening next wasn’t planned but has been fantastic marketing for the app…
As an invite-only app, inevitably invite trains started to develop, hence those thousands of messages in groups requesting an invite!
Overnight, it *blew up*.
What Makes It Different?
Well, Tiktok has video, twitter has words, and Instagram has photos – Clubhouse found a gap in the market and created an audio-only app. This is different to anything else out there at the moment.
It means that you can have a real conversation vs ‘chatting’ over text, increasing the connection between you and other users. Clubhouse had a really good point about this, saying that “The intonation, inflection and emotion conveyed through voice allow you to pick up on nuance and form uniquely human connections with others. You can still challenge each other and have tough conversations—but with voice there is often an ability to build more empathy.”
It also takes away the visual – meaning you can be anywhere, doing anything, looking like whatever! It’s no secret that working from home comes with its own challenges, it often means putting on a load of washing between client calls or throwing on a professional top over our pjs. Luckily, this has been normalised! But sometimes it’s nice to take that worry away.
What Goes On Inside Clubhouse?
You can listen to people as if it were a live recording of a podcast, you can ‘raise your hand’ to ask a question or add something to the conversations, OR – and this is my favourite – you can show off your talents in an array of singing contests, rap battles or comedy clubs.
It sounds like a lot of fun, especially when used for work. But like many other social media apps, I can imagine it being used as a tool to procrastinate…
What Does Clubhouse Have To Say?
At the start of December 2020 it had just 3,500 members around the world, now it has over 600k, and that crowd includes Oprah, Ashton Kutcher, Drake and Jared Leto… If you’re panicking that you haven’t been invited yet and feel the FOMO kicking in, this is what clubhouse had to say about it:
“We are building Clubhouse for everyone and working to make it available to the world as quickly as possible. It’s not intended to be exclusive; we just aren’t ready to ship the general release version yet.”
Watch this space, hopefully it’ll be here before we know it!
If you want to find out more, head to https://www.joinclubhouse.com/…
Overall, my thoughts are positive and I’m intrigued to learn and listen more. If you already have an invite, let me know what you think! I’d love to hear your thoughts.
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